Greetings from "Woven Wednesdays", the tenth edition of Earth & We's weekly newsletter. The BAIC | exhibition and event (Building , Architecture, Interiors, and Construction) event held in Guwahati has long been a platform for emerging businesses and innovative minds to showcase their potential.
At Earth & We, our mission to blend traditional craftsmanship with modern aesthetics has always been close to our hearts. This year, we had the incredible opportunity to showcase our work at the BAIC | exhibition and event 2024 exhibitions, held at the prestigious Maniram Dewan Trade Centre. As a company deeply rooted in scalable practices and artisanal excellence, this event was not just about presenting our products, it was about sharing our journey, our values, and the hard work that goes into every piece we create. Here’s a glimpse into our experience at BAIC | exhibition and event 2024, a momentous occasion for Earth & We.
Sourcing the Finest Raw Materials and Honoring Craftsmanship
Our journey to BAIC | exhibition and event 2024 began months before the event, with a commitment to sourcing the best possible rattan, bamboo, water hyacinth, and kauna grass-led raw materials. We understand that the foundation of any great product lies in the quality of its materials, which is why we traveled to various regions to handpick the finest natural resources.
But sourcing was just the beginning. We believe in the power of collaboration, and this event was a testament to that. Our team worked tirelessly alongside our respected artisans, whose expertise is the backbone of our brand. We spent countless hours in the workshop, not just crafting, but innovating. We introduced new techniques and designs, pushing the boundaries of what can be achieved with these sustainable materials. Our artisans' dedication, combined with our vision, allowed us to create products that are not only beautiful but also tell a story of tradition, sustainability, and craftsmanship.
Innovating Modern Aesthetic Furniture and Decor
At Earth & We, innovation is at the core of what we do. For BAIC | exhibition and event 2024, we embarked on a creative journey that started with sketches on a blank canvas and culminated in finished samples that blend modern aesthetics with traditional materials. Our design team explored new concepts, drawing inspiration from both contemporary trends and timeless classics.
We aimed to create furniture and decor items that resonate with today’s consumers, pieces that are functional, aesthetically pleasing, and sustainable. From sleek, minimalist designs to bold, statement pieces, our collection showcased the versatility of rattan, water hyacinth, and kauna grass. The response from visitors at BAIC | exhibition and event 2024 was overwhelmingly positive, reaffirming our belief that sustainability and style can coexist harmoniously.
Presenting Our Products with a Studio Setup at BAIC 2024
Participating in BAIC | exhibition and event 2024 was a significant milestone for Earth & We, and we wanted to make a lasting impression. We brought a diverse range of products, each with its own unique look and feel, to demonstrate the breadth of our offerings. But it wasn’t just about the products, we wanted to create an immersive experience for our visitors.
To achieve this, we set up a studio-like environment within our stall. The idea was to give people a sense of how our furniture and decor items would look in a real-world setting. We meticulously curated each corner of our stall, paying attention to every detail, from the arrangement of furniture to the lighting. The result was a space that not only showcased our products but also reflected the essence of Earth & We, a perfect blend of tradition and modernity.
Celebrating Our Core Team: The Pillars of Earth & We
At Earth & We, we firmly believe that a large team is not a prerequisite for success. What truly matters is having a group of efficient, dedicated, and passionate individuals. Our core team of five members has been the driving force behind our participation in BAIC | exhibition and event in 2024, and we want to take a moment to celebrate each of them.
- Kalyan Gohain: He has been the execution hero for our brand. He carries a great vision to make our brand global, brings a wealth of experience and a keen eye for design. His leadership and creative direction have been instrumental in shaping our products and brand identity. His never-say-no attitude has been instrumental in driving this brand.
- Manash J Konwar: He has been instrumental in handling the overall operations of the brand. From technology to enabling marketing tools for reaching a wider audience, he has been pivotal in different junctures of the brand. His knack for addressing problems with sustainable processes is what sets him apart.
- Sudipta Pran Bhattacharyya: He has been the IT operations backbone from building the in-house CRM to enabling IT-led products to sustain the supply chain, logistics, and web interface. His technical prowess is capable of setting high technical standards in building scalable products.
- Nikhita Konwar: She is a junior member of the team, but her capability of driving content and building brand awareness goes hand in hand with her core interest. She is just one and a half months old in the company but has brought instrumental creative changes to the way we operate in social media be it Instagram, Facebook, Twitter, or LinkedIn.
- Farzana Syeda: She has been instrumental in product design and understands what needs to be put forward so that customers would engage with the brand. Her knack for creating seamless and modern designs while maintaining an authentic touch brings new energy to our range of products. She brings in new product ideas both from look as well considering the functional side of things.
Together, this team has shown that with the right mix of skills and dedication, anything is possible.
Winning the Best Grand Stand Award: A Moment of Pride
Exhibiting at a national level for the first time, we were honored to receive the Best Grand Stand Award at BAIC | exhibition and event 2024. This recognition from the esteemed jury members is a testament to the hard work, creativity, and passion that went into our preparation for this event.
Winning this award is more than just a trophy for us, it’s a validation of our journey, our values, and our commitment to excellence. It also serves as a reminder of the potential of sustainable design and the growing appreciation for artisanal craftsmanship in the modern world.
Moving Forward with Renewed Motivation
The recognition we received at BAIC | exhibition and event in 2024 has filled us with a renewed sense of motivation. It’s a reminder that we are on the right path, and it encourages us to keep pushing boundaries, innovating, and staying true to our values.
As we move forward, we are more determined than ever to continue our mission of creating sustainable, beautifully designed furniture and decor items that reflect the rich heritage of our materials and the skill of our artisans. The journey ahead is exciting, and we are grateful for the support and recognition we’ve received so far.
Conclusion
Our participation in BAIC | exhibition and event 2024 was a significant milestone for Earth & We. It was an opportunity to showcase our commitment to sustainability, innovation, and craftsmanship on a national stage. From sourcing the finest materials to winning the Best Grand Stand Award, this event has been a celebration of our journey and our values.
As we look to the future, we are filled with excitement and determination. We are committed to continuing our work with the same passion and dedication, and we look forward to sharing more of our journey with you.
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By incorporating these elements into your home, you enhance not only your living space but also create a style that is classic and uniquely yours. Welcome to a new era of home decor with Earth & We.
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Participating in the BAIC Event at Guwahati : A Journey of Innovation and Collaboration.